Our role

Anticipating consumer expectations

About us

About us

With drive, passion and vision, Sibeg aims to be the “Gazelle of the Coca-Cola system in Italy”: agile in plan execution, Best in class in Execution. A local entrepreneurial reality that has managed to transform one of the strongest global companies into a zero-km family business. A company that has tailored a perfect fit for Sicily in terms of products and offerings, turning every challenge into an opportunity, assuming the role of a true Innovation Hub and test area for the Business Unit, able to speak every day to five million consumers and seven million tourists.

Sibeg has built a development model that listens to the supply chain, institutions, and the Sicilian people, transforming a global reality into a family business.

THE MISSION

THE MISSION

We not only efficiently provide Sicilian consumers with a retail product at the right place and price point, but we also create value for the local economy.

THE VISION

THE VISION

Sibeg has become a leader in Sicily thanks to its sales network, market knowledge, innovation and attention to the environment, all while producing products to elevated quality standards at the lowest possible cost.

We are a family-run, Km0 business committed to becoming Sicily’s first Net Zero (Scope 1–2) industry by 2030 and Carbon Neutral (Scope 3) by 2032, also through offsetting. We operate according to the values of the Sicilian people who believe in us.

LUCA BUSI
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